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Chapter 13 begins with a discussion of the philosophy and definition of the Rapid Iterative Testing and Evaluation (RITE) method. It then […]
Game analytics (GA) provides new ways to conduct user research, counteracting some of the weaknesses of traditional approaches while retaining essential compatibility […]
Games User Research (GUR) methods and principles are evolving rapidly in keeping pace with the innovation rates in games. Every day brings […]
Chapter 8 describes each of the eight methods for player research we have used, and covers why the method is used in […]