As user experience (UX) research in game development becomes more established,
many studios are now incorporating UX practices within their studio. However, the
maturity level of UX within a studio can vary widely, from those who are hostile
towards UX up to those who embrace UX at all levels in the organization.
Chapter 5 for both game developers and Games User Researchers who are
interested in assessing where they currently are on a UX maturity scale, and also keen
to understand what more could be done to become more player-focused.