Game Analytics

Game analytics (GA) provides new ways to conduct user research, counteracting some of the weaknesses of traditional approaches while retaining essential compatibility with the methodologies of Games User Research (GUR). Chapter 19 provides an overview of what GA is and how it fits within the daily operations of game development across studio sizes, with an emphasis on the intersection with GUR and the synergies that can be leveraged across analytics and user research.

Leave a comment

Your email address will not be published. Required fields are marked *