Eight Methods for Player Research

Chapter 8 describes each of the eight methods for player research we have used, and covers why the method is used in the context of player research, how it is executed, the time taken, and what is delivered as a result. Each of the methods has been refined over the years to reflect the balance between time and budget required and accurate and actionable results delivered. The strengths of each of the methods with respect to understanding player appeal, understanding, usability, experience, and successful monetization
are presented.

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